The telephone is the most preferred form of communication in the healthcare industry. Unfortunately, due to robocalls and spam, calls go unanswered every day. In order to improve patient outreach, healthcare organizations must put a brand to the voice on the telephone — and this starts with Branded Call Display. In this episode, we're speaking with James Garvert, Senior Vice President and General Manager, Communications Solutions at Neustar, a leading information services and technology company, about how Branded Call Display can increase efficiency and trust by getting patients to pick up the phone.