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The Founders Of Sunwink On How To Stand Out In A Crowded Space

The Founders Of Sunwink On How To Stand Out In A Crowded Space

FromThe Be Your Own Boss (BYOB) Podcast


The Founders Of Sunwink On How To Stand Out In A Crowded Space

FromThe Be Your Own Boss (BYOB) Podcast

ratings:
Length:
46 minutes
Released:
Aug 11, 2021
Format:
Podcast episode

Description

Our guests today are Jordan Schenck and Eliza Ganesh, the co-founders of Sunwink, a company that makes plant powdered sparkling tonics and superfood powders for everyday wellness. Eliza actually came up with the idea for the company after she was diagnosed with an autoimmune disease. She used a lot of herbs to help with things like stress and she found power in how they made her feel. Her hope with Sunwink was that it would be an easy, fun, enjoyable way for people to start incorporating plants into their own lives. How to stand out in a crowded space The health and wellness space was estimated at over $4.4 trillion in 2019, it is a huge space that is crowded with products. So what did Jordan and Eliza do to make sure they stood out in such a packed market? First of all, the packaging and the look and feel of the brand has to be out of this world. They made sure that their product would stand out on a shelf and look different than anything else around it. They also knew that although the main purpose of their product was to introduce people to plants and to add healthy herbs into people’s lives--it had to taste good. You can get anyone to buy something once, but unless it tastes good they won’t buy it again. They also understood that their brand has to stand for something, it has to have a point of view that seeps into every aspect of the business. It can’t just be a wonderful mission statement on their about page, it has to be something that reflects back to the internal company culture. It has to be something that people inside the company live and breathe daily. Very early on they also invested a lot of time and money into doing surveys and polls to get a better idea of what people were looking for and what wellness looks like to consumers. Getting Sunwink on shelves and in the hands of customers Once they knew how they were going to stand out in the crowded health and wellness and food and beverage spaces, it was time to find customers. One thing that they did early on was to attend Expo West, a huge natural product convention where big brands and everyday people can try different products on the market. This really helped Jordan and Eliza make connections and build relationships with key people. Another area that they focused on was selling their product online, through sites like Amazon. They did digital advertising and experimented with reaching different types of consumers to see what areas would work best. They also reach out to their customer base frequently to get a feel for what they can do better. They also aren’t afraid to change things that aren’t working. If a product or a label or a way of selling isn’t working they aren’t afraid to let it go and try something else. It can be painful at times to let go of things, but they realize it’s for the best. Their experience as female entrepreneurs In the industry that Jordan and Eliza are in they work a lot with co packers and distributors, which commonly are male dominated areas. Overall they have had a good experience as female entrepreneurs, but something that Eliza mentions struggling with was actually her own personal thoughts and beliefs. She shares that she had to overcome the belief that she had to constantly prove her worth. Going into meetings with people she felt that she had to do her homework, know every correct answer to every question, and spill every detail of the business in order to be taken seriously. But what she realized is that it is important not to just answer questions, but to ask questions as well. And that she didn’t need to overshare about the business too early on in meetings. Looking back she knows now she needed to value herself and come into her own power. We frequently get asked things like: What do we use for courses and email marketing? What platform do we use to find people to join our team? What tools do we use for project and task management? Where do we host and publish podcasts and how do we transcribe them? And More.  Well, we j
Released:
Aug 11, 2021
Format:
Podcast episode

Titles in the series (99)

Blake and Jacob Morgan met at a conference ten years ago and it was love at first sight. One month later Blake packed a suitcase and moved to SF to be with Jacob. They've been inseparable ever since but it wasn't always easy. They have weathered many disappointments and wins together whether that was short-term jobs, layoffs, failed businesses, rejections and everything in-between. They've taken their critical lessons learned and turned them into a new co-hosted podcast teaching you to Be Your Own Boss, because that's exactly what they've each done in their own way. Jacob has had his own business for 13 years, and Blake for almost 5. They both laughingly deem themselves unemployable, and have figured out how to work for themselves. They want to give you the short-cuts so you don't have to struggle. Jacob has written five published books and Blake has published two books. They have presented at hundreds of conferences, built and sold online products, have their content viewed by millions each year, and even enjoy sitting side by side every single day as they navigate the sometimes unpredictable and rough waters of self-employment. They've learned how to manage entrepreneurship, marriage, parenthood and much more. This podcast brings you the insights and stories on how they did it - Blake and Jacob want to make life easier for you as you navigate your own road to self-employment and entrepreneurship, whether it's a distant dream or something you've already started on now. Connect with us: Website: https://www.byobpodcast.com/  Instagram: https://www.instagram.com/byobpodcasting  Facebook: https://www.facebook.com/thebyobpodcast  Twitter: https://twitter.com/thebyobpodcast  Newsletter: http://www.byobpodcast.com/newsletter