Email still continues to be one of today's most important means of communication between individuals, teams, and companies, so it’s crucial to get it right. When you need to communicate something important and you actually want people to read your email, you have to make the right impression. ? In crafting the perfect email, remember to: ? Personalize ? Keep it short. ? Be very clear with what you want or need. I have used these three tips for more than 20 years of writing emails myself, and they’ve worked very well in getting positive responses. Watch this video as I explain each of these tips, and I hope you implement this in your career or business to start seeing great results.