One of the most important questions for anyone who plans to set off on their own in entrepreneurship is, “What are you going to sell?” This major decision in business is something you cannot leave to chance. Before you even start, you must know exactly how you're going to make money.  Every essential aspect of the future of your enterprise— your campaigns, your website, even your business name, etc.— all depend on what you’re going to sell.  Today we bring you tips that are based on our personal experiences — tips that will help you decide what your offer will be.