With all of the tools we have at our fingertips nowadays, I find it quite surprising that many of us still choose to send mass notes. Every day, Jacob and I get tons of messages from people requesting something from us— whether that is for us to feature their company, do a product review, etc.— and 95% of those messages get deleted. If you’re looking for a response from someone you’re targeting, you have to do the legwork ahead of time and work hard to write something powerful enough to cut through the noise and earn his/her attention. Like many of today’s savvy marketers, the biggest hurdle is to win our target’s respect. Remember: ✅ Do not send mass emails or LinkedIn messages. ✅ Take the time to research the person that you are targeting. ✅ Figure out a way to be relevant for them. I've been personally using these tips for 15 years. Whether it’s for a sale, a pitch to an investor, or maybe you want someone to be on your podcast, you'll find these ways to be absolutely compelling.