Tracking podcast ad performance is no easy task. And while promo codes, vanity URLs, and checkout surveys can help close the gap, they only go so far. In today's episode of On the Mic, Lindsay and Andrea chat with Podsights founder Sean Creeley to break down the challenges of podcast attribution, the history of the Podsights platform, how it helps advertisers optimize their media spend, and what it all means for advertisers and publishers.Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!For more information about Ad Results Media, go to adresultsmedia.com. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.