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    On the Mic

    On the Mic

    On the Mic

    ratings:
    Length:
    59 episodes
    Language:
    English
    Format:
    Podcast

    Description

    We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward. Hosted on Acast. See acast.com/privacy for more information.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 59 episodes

    Title

    The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

    Some of 2022's hottest audio topics included brand safety, contextual targeting, making...

    32 minutes
    		Dec 12, 2022

    Best Practices Are Always the Best Process…Or Are They?

    Best practices have a tendency to rule our life, even if you don’t always notice them. ...

    22 minutes
    		Nov 28, 2022

    Behavioral Economics and Advertising

    We all have systems and research data that we can safely rely on to craft compelling ad...

    39 minutes
    		Nov 14, 2022

    Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

    When you think of conversations happening around the podcasting space, Heather Osgood h...

    30 minutes
    		Oct 31, 2022

    How Did We Get Here? The Winding Paths to a Career in AdLand

    Whether you take the main roads of higher education and internships or one of the many ...

    45 minutes
    		Oct 17, 2022

    By Any Other Name: Creators and Influencers with FleishmanHillard

    What separates the content creators from the influencers? The answer might not be as si...

    23 minutes
    		Oct 03, 2022

    Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach

    As podcasting continues to grow, the industry events are getting bigger and better. On ...

    24 minutes
    		Sep 19, 2022

    When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

    Without third-party tools like cookies, advertisers will have to work harder to reach t...

    28 minutes
    		Sep 07, 2022

    When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

    Like it or not, Google promises its third-party trackers are going away… Eventually. An...

    23 minutes
    		Sep 05, 2022

    After These Messages: A Research Follow Up With Sounds Profitable

    Which is better: Host-read, or scripted ad reads? According to a new ground-breaking st...

    21 minutes
    		Aug 24, 2022