Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.