Clients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get Lindsay and Nate's real-time reaction, and discuss why some viral campaigns land while others flop.Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!For more information about Ad Results Media, go to adresultsmedia.com. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.