When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.For more information on Madeline and Self Made Millennial, visit madelinemann.com or give her a follow on LinkedIn and YouTube.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog!.  You can also follow us on LinkedIn, Twitter, and Instagram. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.