In Part 2 of our continuing series on copywriting, Lindsay and Nate cover the what, why, and how of verbal messaging. How can brands think beyond voice, tone, and content—and how do the fundamentals of copywriting apply to audio advertising?Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!For more information about Ad Results Media, go to adresultsmedia.com. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.