By building trust and connection, customers will make your business the logical choice when the market needs your product or services. Related Link: Unmarketing Hosted by: Jeff Lenard About our Guest: Scott Stratten, Founder, Partner, Speaker Scott is best-known for the concept that is also the name of the company he founded in 2002: UnMarketing. Together, Scott and his wife Alison have taught their unconventional practices to thousands of people worldwide and are co-authors of six best-selling business “unbooks."