Of course the end-game is profitability — but you cannot get there without sales — and to get sales you need to market your products and / or services effectively and ideally better than your competition. Justin Wise, Mike Michalowicz’ business partner in The Different Company, joins us to discuss the power of “Different” and how to apply the D.A.D. framework to get better results out of your marketing efforts. BONUS: Justin shares an incredibly valuable “Spark Plug” tactic that you can implement ASAP to ignite your marketing literally overnight.