At roOomy, they are on a mission is to help users better visualize their space through the power of 3D, augmented and virtual reality. Buying a home is a big decision, and for both the real estate professional and the buyer, seeing a home in its best light makes all the difference. For home furnishings retailers, giving customers the invaluable ability to “try before you buy” with the nimbleness of shopping online is roOomy is becoming such a critical part of their partners’ content and e-commerce strategy. The company strives to make its technology the next best thing to real life paired with turn-key, scalable services. They have also grown their modeling and rendering capacity capabilities to transform not tens, but thousands of products and rooms, in addition to partnering with cutting edge AR technologies, like Apple’s ARKit and Google’s ARCore. I wanted to learn more about how they are shaking up the way these industries create and feature their best assets, with solutions that tailor to both their customer's design, quality and cost needs. Pieter Aarts, co-founder, and CEO of roOomy joins me on my daily tech podcast to share the story behind the company that has decades of experience in graphics, 3D, augmented reality and virtual reality design. Pieter also shared his vision to lead the world in 3D, augmented and virtual reality technology in the interior decorating space. Bringing more than 25 years of diverse industry experience to the roOomy team, including entrepreneurship, management, and sales, Pieter knows a thing or two about strategically driving success. His passion for proactively seeking the cutting edge drives roOomy’s mission of helping Real Estate professionals and home buyers visualize a home’s space through the power of 3D, AR and VR. Born in the Netherlands, he is a traveler at heart.