Today, our thought leader is Dr. Mickey Rubin the Executive Director of the Egg Nutrition Board, and one of the nation’s leaders on sports nutrition and the dietary effects of what we eat on cardiometabolic health outcomes. Food News of the Week: •Want to learn the “Life Story” of a Chicken in your Supermarket? Well, now you can.•High-fat Diets cause Food Prices to balloon—challenging Farmers to Keep Up. •What Food Companies should learn from Smithfield Foods, who has exceeded its Grain Sustainability Goal •Remember those ugly smoke stacks? Turns out there’s a reclaimed smoke-stack Mineral that could help Grow Crops. •It’s all about the retail experience to compete with online shopping Farmer of the Week: Jim is a former chairman of the U.S. Poultry & Egg Association and serves as a board member of the U.S. Farmers & Ranchers Alliance.