What do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy. Links that are relevant to the show:Paul Craven - https://www.paulcraven.com/Rory Sutherland - https://www.linkedin.com/in/rorysutherland/?Rory's book Alchemy - https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528The Walton Ten Foot Rule - https://www.walmartmuseum.com/content/walmartmuseum/en_us/timeline/decades/1980/artifact/2648.html#:~:text=The%2010%2Dfoot%20Rule%20is,if%20I%20can%20help%20them.%E2%80%9DDeirdre McCloskey on 'Sweet Talk' - https://www.deirdremccloskey.com/docs/humanomics.pdfAn interview with Kumal Gahotra of Ford where he talks about the emotions involved in customer's car purchasing decisions: https://s23.q4cdn.com/799033206/files/doc_events/archive/Ford-2019-JPM-Auto-Conference-Transcript.pdfAn article on FAB - Features, Advantages & Benefits - https://www.scottyschindler.com/selling-with-fab-features-advantages-and-benefits/The David Ogilvy advertisement for Rolls Royce that references the noise the clock makes: https://swiped.co/file/rolls-royce-ad-by-david-ogilvy/The Chanson de Roland - https://en.wikipedia.org/wiki/The_Song_of_RolandJean-Paul Sartre - https://en.wikipedia.org/wiki/Jean-Paul_SartreThe Theatre of the Absurd - https://en.wikipedia.org/wiki/Theatre_of_the_absurd

Franz Kafka - https://en.wikipedia.org/wiki/KafkaTristan Harris' article on how technology is hijacking our minds - https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3Morgan Housel's book The Psychology of Money - https://www.google.co.uk/books/edition/The_Psychology_of_Money/5HrrDwAAQBAJ?hl=en&gbpv=0A video demonstrating Tesla's Dog Mode - https://youtu.be/T2rbdMlmpYYJoshua Jay 'How Magicians Think' - https://www.vanishingincmagic.com/magic-books/how-magicians-think/Scott McCloud's book 'Understanding Comics' - https://scottmccloud.com/2-print/1-uc/index.html To hear previous episodes of the show featuring:Paul - https://www.humanriskpodcast.com/paul-craven-on-magic-money/Rory - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/Rory & Gerald Ashley Part One - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/Rory & Gerald Ashley Part Two - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/Paul & Gerald Ashley Part One - https://www.humanriskpodcast.com/gerald-ashley-paul-craven/Paul & Gerald Ashley Part Two - https://www.humanriskpodcast.com/paul-craven-gerald-ashley/