22 min listen
24: Instagram turns 10 and Byron Sharp's Covid marketing warnings
FromCampaign podcast
ratings:
Length:
49 minutes
Released:
Oct 1, 2020
Format:
Podcast episode
Description
It's a double-header of ten-year anniversaries this week. Omar and Jeremy discuss Byron Sharp's recent Campaign interview, in which he criticised the "embarrassing arrogance" of marketers that would think people were interested in what they had to say about the coronavirus. Sharp's seminal marketing text How Brands Grow was published in 2010.
Sarah Frier, the Bloomberg News reporter, wrote the book on Instagram recently and reveals how the globally popular social media brand has evolved and how its founders struggled to retain control since being acquired by Facebook in 2012, just two years after launching in October 2010.Omar and Jeremy then return to discuss some of this week's ads.
Running order:1:24 - Byron Sharp7:15 - Elvis joins growing list of agencies leaving the office11:00 - Interview with Sarah Frier: Instagram chat at 10 and what's next.38:55 - Ads review: John Lewis Home, Mercedes-Benz, and Nokia.Get in touch with us:Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.comFollow us on Twitter: @CampaignMagFollow us on Instagram: Campaign MagazineJoin our LinkedIn groupRead advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Sarah Frier, the Bloomberg News reporter, wrote the book on Instagram recently and reveals how the globally popular social media brand has evolved and how its founders struggled to retain control since being acquired by Facebook in 2012, just two years after launching in October 2010.Omar and Jeremy then return to discuss some of this week's ads.
Running order:1:24 - Byron Sharp7:15 - Elvis joins growing list of agencies leaving the office11:00 - Interview with Sarah Frier: Instagram chat at 10 and what's next.38:55 - Ads review: John Lewis Home, Mercedes-Benz, and Nokia.Get in touch with us:Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.comFollow us on Twitter: @CampaignMagFollow us on Instagram: Campaign MagazineJoin our LinkedIn groupRead advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Released:
Oct 1, 2020
Format:
Podcast episode
Titles in the series (100)
1: Campaign Newscast: magazine sector in buoyant mood at the PPA Festival: The Campaign newscast goes to the PPA Festival where Magnetic's Sue Todd and Enders Analysis' Douglas McCabe joined global editor-in-chief Claire Beale and head of media Gideon Spanier. The mood was buoyant at the annual festival of magazine media in ... by Campaign podcast