It's the '70s and best buddies Ben Cohen and Jerry Greenfield are about to open an ice cream parlor. These hungry hippies only want to have fun making ice cream. But as their business grows, they're going to find themselves on a collision course with the heavyweight champ of gourmet ice cream: Häagen-Dazs.This was originally released as a Wondery+ ExclusiveListen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.