Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being disrupted and left behind.On this episode, Wharton School marketing professor Jonah Berger joins Business Wars host David Brown for a conversation about the art of disruption – how small businesses can gain the advantage and how legacy businesses can stay one step ahead.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!Dell Technologies - Let Dell Technologies help safeguard your business with modern devices and Windows 11 Pro. And search Dell Technologies' Small Conference Podference on Odyssey.com, Spotify, or Apple Podcasts starting May 10th. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.