26 min listen
Coke vs Pepsi - No Sacred Cows | 5
FromBusiness Wars
ratings:
Length:
26 minutes
Released:
Aug 30, 2018
Format:
Podcast episode
Description
With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not. Support this show by supporting our sponsors!LinkedIn - Go to LinkedIn.com/BW for a free $100 ad credit!
Released:
Aug 30, 2018
Format:
Podcast episode
Titles in the series (100)
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