20 min listen
Coke vs Pepsi - Cola über Alles | 3
FromBusiness Wars
ratings:
Length:
24 minutes
Released:
Aug 23, 2018
Format:
Podcast episode
Description
With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive. You're supporting this show by supporting our sponsors!Keeps - For a free month of treatment, visit Keeps.com/BW.
Released:
Aug 23, 2018
Format:
Podcast episode
Titles in the series (100)
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