23 min listen
Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5
FromBusiness Wars
ratings:
Length:
24 minutes
Released:
Jan 12, 2022
Format:
Podcast episode
Description
It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!Podium - Get started free today at podium.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 12, 2022
Format:
Podcast episode
Titles in the series (100)
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