Bacardi is now America’s favorite rum, but two former French spirits rivals  -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!NetSuite - Get special financing at netsuite.com/WARS.ZipRecruiter - Try ZipRecruiter for FREE at ziprecruiter.com/BW.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.