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Gibson vs Fender - Back From the Brink | 5

Gibson vs Fender - Back From the Brink | 5

FromBusiness Wars


Gibson vs Fender - Back From the Brink | 5

FromBusiness Wars

ratings:
Length:
24 minutes
Released:
Jul 3, 2019
Format:
Podcast episode

Description

It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games.A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap?  Support us by supporting our sponsors!Mack Weldon - For 20% off your first order, visit mackweldon.com and enter promo code BW at checkout.Zoom - Visit Zoom online, set up a FREE account today, and try the most affordable and most reliable video communications solution on the market
Released:
Jul 3, 2019
Format:
Podcast episode

Titles in the series (100)

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.