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Coming Next Week: The Science of Change Is Back

Coming Next Week: The Science of Change Is Back

FromThe Science of Change


Coming Next Week: The Science of Change Is Back

FromThe Science of Change

ratings:
Length:
2 minutes
Released:
Feb 15, 2022
Format:
Podcast episode

Description

Next week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she’s sitting down with even more product pioneers and thought leaders from your favorite apps. 
You’ll hear conversations with guests like former Netflix product head Gibson Biddle as Kristen gets to the bottom of binge-watching. Listen to marketing powerhouse Kira Wampler breaking down how Lyft got us to ride in cars with strangers. VP of Webflow and former product leader at Airbnb explains how their review system created trust for both hosts and guests alike. And CPO Bert Lui from SetSail is changing the sales game, with an all new incentive system - rooted in none other than behavior science. And that’s just the beginning. 
What do these conversations tell us about our own behavior? What can we learn from the impact these apps have had on how we behave? And what tactics could be beneficial to your product? Kristen answers these questions and more with this 8-episode run taking us from February to mid April. So get ready to deep dive into The Science of Change! 
This show is presented byhttps://www.setsail.co/ ( SetSail) and produced by Kristen Berman andhttps://www.studiopodsf.com/ ( Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided byhttps://nodalab.com/ ( nodalab).
Released:
Feb 15, 2022
Format:
Podcast episode

Titles in the series (19)

Behavior change is hard. Actively changing another person's behavior is even harder. But many companies have been able to crack that code. They're the companies who understand that people don't always — or maybe even rarely — act rationally. The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode, host Kristen Berman, behavioral scientist and co-founder of Irrational labs, interviews visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies. So let's dig in and unlock the secrets behind The Science of Change. The Science of Change podcast is presented by SetSail. Act on the moments to lead to a sale. Visit us at https://setsail.co (setsail.co) or on LinkedIn to learn more about the world’s number one revenue execution platform.