Welcome to https://www.setsail.co/podcasts/ (The Science of Change podcast)! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton.  
Jump straight into:
(01:09) - How Peloton has completely changed the home fitness game.
(02:44) - Make it easier and shorter!: How Peloton figured out the perfect way to get the foot in the door.
(07:07) - Building accountability and commitment: The story behind Peloton’s customized social experience, plus“Here Now” and their coordinated start time features.
(16:10) - Daily and weekly streaks: The pros and cons of using tracking motivation techniques and nudges. 
(20:40) - Implementation intention: How to capture the attention of different people through challenges, entertainment, and social accountability.
(23:51) - Do leaderboards really work?: Competition, presence, and simplifying the levels of success for users.
(28:40) - Consistency vs. routine: The best way to create a working out habit.
(35:32) - Explore and exploit: The importance of onboarding and letting people try different experiences and then settle into a habit.
(38:13) - Quickfire questions on Peloton: Surprises, news, learnings, tips, and other words of wisdom from David.
Episode resources
https://www.setsail.co/wp-content/uploads/2021/10/TheScienceOfChange_LiteratureSummary_Exercise.pdf (Additional reading, resources and literature review on exercise & habits )
Connect with David through https://www.linkedin.com/in/davidpackles/ (LinkedIn)
https://www.onepeloton.com/ (Peloton)
Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science. 
This show is presented by https://www.setsail.co/ (SetSail) (follow on https://www.linkedin.com/company/setsail/ (LinkedIn)) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).