This week Elisha dives into a rich conversation with Paul Rice, founder & CEO at Fair Trade USA. They discuss Paul’s entry into the world of fair trade and how that ignited his passion to grow the movement in the United States. Paul explains how fair trade creates a win-win scenario for companies and farmers by creating new shared value and through fostering equitable trade partnerships, not dependence on charity. He highlights the ways fair trade collectives invest resources into their communities for stability and wellbeing. Plus, how the fair trade symbol became synonymous with high quality products and a special call to action to support fair trade pilot programs in your area!