Have you ever wondered how fair trade programs measure their success and impact? If so, join Elisha and this week’s guest on a deep dive into data analytics, key performance indicators, and robust measurement systems. Andrea Bassetti, Impact Research and Analysis Manager at Fair Trade USA guides us through the definition of greenwashing and how to avoid the companies’ engaging in these practices, what makes the Fair Trade certification stand out, and one qualitative data point from a recent study that surprised their team. Finally, Andrea shares the importance of data transparency to drive meaningful change for both consumers and certification bodies. 
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