Stop and smell the fair trade roses! This week’s conversation goes behind the scenes of Florecal, an established fair trade flower producer. Our guest, Jaime, shares why Florecal’s location in Ecuador is perfectly situated for growing flowers and how the government works with producers to create a healthy, equitable working environment. He describes the different kinds of programs that support their employee’s holistic wellbeing and how shifting mindsets helped their employees embrace fair trade practices. Finally, Jaime gives profound examples showcasing why fair trade is a vehicle for social wellbeing.
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