Welcome to Floral Guild Radio, where each episode explores another aspect of sustainable floristry and producing flowers commercially.  This podcast captures the voices and stories of seasoned and beginner florists and farmers.   Why Floral Guild radio?  Firstly, this podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region of the US selling together to local florists.   And secondly, a guild is, by definition, an association of local artisans and merchants who organize the practice of their craft in a particular territory or industry. Guilds, which date back to the 1300s, have long helped craftsmen and women thrive by providing education, establishing connections, pooling resources, and setting standards for quality and compensation. Guilds have historically stimulated economic development and brought a level of protection to participating members. In short, a rising tide lifts all boats.  And therein lies the heart of Floral Guild Radio.  Each episode will add to a growing conversation among local flower farms and local florists, collaborating on helpful ideas and sharing experiences to support all of our valuable work in the floral industry. If you’re a florist or other floral buyer in the Philadelphia region, visit www.philadelphiafloralguild.com to learn how you can start sourcing local sustainable stems from our collective of farms.  And follow @phillyfloralguild on Instagram for plenty of local flower inspiration. Thank you for joining in this conversation!  Collaboration builds resilience and together we thrive!