Have you ever heard about The Doughnut Economics Term? It’s a rich and wonderful way of thinking about the future work for all of us. That’s why Erinch Sahan is here; to share with us what this concept is about. Erinch leads DEAL’s work on business and enterprise. For over 10 years, he has focused on the transformation of the business world to make it regenerative and distributive by design – exploring governance and ownership models that embed social and ecological priorities. Erinch’s background spans business, government, social enterprise and NGOs. Most recently, he was the chief executive of the World Fair Trade Organization, a global network and verifier of social enterprises and cooperatives that practice Fair Trade. Previously, he spent 7 years at Oxfam leading campaign and advocacy initiatives, and founding Oxfam’s Future of Business Initiative. He has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia's aid programme. Let’s tap into sustainable business with Doughnut-Inspired Solutions! [00:01 - 13:00] Opening Segment Erinch introduces the doughnut economics concept. Inner boundary: Delivering our life essentials  Outer boundary: Destructing the planet. Safe and just space for humanity. Transformative potential as we adapt to the 21st century. Doughnuts have 2 boundaries. The forest analogy. Collaborative solutions. Ecosystems balance and generosity of nature. It’s not all about competition and profits. The importance of redesigning the economy. Solving social and ecological problems. Think about the electronics industry. E.g. Smartphones are built in obsolescence. A huge ecological and social footprint. [13:01 - 31:38] Getting Businesses to Care About Our Future with Doughnut-Inspired Solutions Erinch insights about the direction of business. How do I design this product? How do I engage with working conditions? How do I engage with my local community? The financial markets and economic regulations. Designed from last century. Ecological challenges. The importance of creating alternatives in businesses. The need for innovation. Social enterprise models. Leadership. Educating founders and companies to fit their ethos and values about making a better world.  Where does the money start circulating? Where do their profits go? Being socially responsible.  Erinch shares how we can start changing the way we understand companies.  Choose local businesses. Establish long-term relationships. Small businesses tend to bring in the human aspect. Recycling our money and spending it locally.                            Helping our community to grow.                             E.g. Local food movements. Amazing goodness that comes from international exchanges. Global mix of trades. Intercultural growth.       There is a place on the internet created to bring out our best impulses and our collective genius. Visit Goodness Exchange and get unlimited access to exclusively news and bonus content! [31:59 -  54:10]  The Supply Chain and Fair Trade. Erinch explains the supply chain term. Opens up the reality of impact, production and economy. Consider what products are  made of. Recognize that brands have become slightly abstract entities in the 21st century. Do some research and find out through transparency and trackability. E.g. Patagonia: Textiles. Fair trade. Working hard to try to be what the future looks like for big business. The level of knowledge about production is a clue. Minimize waste. Think if the money is having a positive impact. Sometimes the price is locked in a model of unsustainable production. The power of money. Erinch perspectives of design barriers. Maximize your returns vs address social ecological issues. Business is there to make as money as possible. We have to reinvest into social benefits, lead environmentally friendly products designs and support local communities.