54 min listen
Ep 172: Youthforia's Fiona Co Chan Creates an Organic TikTok to Amazon Pipeline
FromDTC Podcast
ratings:
Length:
30 minutes
Released:
Jan 31, 2022
Format:
Podcast episode
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in.
https://youthforia.co
Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant.
In this interview, Fiona outlines her unconventional TikTok and Amazon one two punch distribution strategy, as well detailing her role as both leader, and creator for almost all of Youthforia’s social media video content.
You’ll hear:
Why organic fully drives the bus for Youthforia and how TikTok ads negatively impacted their organic scale
Why you need to optimize your organic content as well as your ad content
How Youthforia has kept their team teeny tiny, while scaling in their first two years
Why Fiona’s first ever new product launch might just change the game for women, and men (myself included)
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in.
https://youthforia.co
Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant.
In this interview, Fiona outlines her unconventional TikTok and Amazon one two punch distribution strategy, as well detailing her role as both leader, and creator for almost all of Youthforia’s social media video content.
You’ll hear:
Why organic fully drives the bus for Youthforia and how TikTok ads negatively impacted their organic scale
Why you need to optimize your organic content as well as your ad content
How Youthforia has kept their team teeny tiny, while scaling in their first two years
Why Fiona’s first ever new product launch might just change the game for women, and men (myself included)
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Jan 31, 2022
Format:
Podcast episode
Titles in the series (100)
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