Welcome to Episode 319 of the EcomCrew Podcast! In today's episode, we're going Under the Hood with our friend Troy Thomas, a graphic designer and entrepreneur who's been selling t-shirts for more than 26 years! We'll be taking a look at his business to discuss strategies that will take his brand to the next level.  I rarely get to interview people on the podcast who experienced when the Internet first came out, so today's episode is a fun one because it's not everyday where I get a guest who's older than I am.  What sets Troy and I apart though, is that Troy saw the internet as the world's next big thing, and so, Troy made the choice to start a website selling t-shirts that were geared towards his love of the outdoors.  He ran Fishface, his t-shirt brand, both online and offline for awhile but as he started to see some success selling t-shirts in fairs and festivals, his online sales struggled to keep up.  Troy's come to a point now where he realised that things could be so much easier, and so much more profitable if he picked up the online aspect of his business and really started focusing on it, and so, this is where we are today.  In today's episode, we talk about:  The Importance of Shipping Fees in Today's Business Model, How Blogging and Content Creation Can Boost Your Sales in the Long Term, How Facebook Ads' Targeting Work, and Why They're Perfect for Troy's Business Building an Audience through Email Lists  Today’s the LAST day of Premium! Subscribe to EcomCrew Premium for one-on-one support with your business, access to a private Facebook group, two webinars every month where you get to ask us questions and learn from experts, and also discussing strategies on how to improve your ecommerce business. Subscribe now before prices go up next quarter!  Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling! Happy Selling!