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    Fave Hits: How to launch a brand through TikTok and boast 2.3M views, with Youthforia's Fiona Chan (part 1)

    Fave Hits: How to launch a brand through TikTok and boast 2.3M views, with Youthforia's Fiona Chan (part 1)

    FromFemale Startup Club

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    Fave Hits: How to launch a brand through TikTok and boast 2.3M views, with Youthforia's Fiona Chan (part 1)

    FromFemale Startup Club

    ratings:
    Length:
    25 minutes
    Released:
    Jul 25, 2022
    Format:
    Podcast episode

    Description

    Hey everyone! Doone here. Your host and hype girl. Today on the show we’re learning from Fiona Chan, the founder behind a brand called Youthforia. While they’ve only launched just last year they’ve managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing! 

    At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia uses skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right? 

    In this ep, we’re chatting about the beauty industry as a whole and Fiona’s advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you’re in the beauty industry. 

    Youthforia is seriously killing the TT game. Currently boasting a modest 1.4M likes, we had to know the secret. Fiona’s strategy comes down to three overarching principles she was able to share with us, starting with consistency. Create at least two TikTok videos a day if you’re going to take this seriously. You never know until you actually do it what will resonate with your audience - it’s a numbers game. But keep in mind: lean into what you’re able to commit to. If you’re going to create this much content, pick a content style that’s easy for you.

    Secondly, make sure it's relevant. Create a product that works well for the platform. Products that are visual, stand out and get influencers on TikTok talking about your brand. It’s important to keep your pulse on the trends. It’s a very reactive platform and what will perform well is heavily dependent on what’s going on that week.

    And lastly, intimacy. As a founder, be the face of the brand. Let your audience get to know you. Vids with the storytelling about your background and why you created the product tend to perform very well. Use your individuality as your superpower.

    Now, let's get straight into it.

    LINKS WE MENTION:

    Fiona's Instagram

    Youthforia's Instagram

    Youthforia's TikTok

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

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    Female Startup Club + Clearco: Clear.co/partner/female-star
    Released:
    Jul 25, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com