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Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer

Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer

FromDTC Podcast


Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer

FromDTC Podcast

ratings:
Length:
35 minutes
Released:
Dec 15, 2020
Format:
Podcast episode

Description

Subscribe to DTC Newsletter - https://dtcnews.link/signup
?  Pin Ads 4 the Win! ?   

With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!  
As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.  
Here’s a snapshot of what we’re seeing:
✅  83% of people on Pinterest have made a purchase
✅   700M Users & growing on the platform
✅   $100K + the average household income of a :us: Pinterest user
✅   Crazy :arrow_up: ROAS opportunities on TOF & Retargeting
✅   Super :arrow_down: CPMs $.50-$2.50
✅   Maturing algorithm  
In the midst of the:
❌ volatility in both the world & consumer buying behavior
❌  unpredictability of almost all ad platforms
❌  account shut downs
❌  radically changing cross channel ad landscapes  
How are you filling your funnels?  
If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power? !!  
Eric sat down with Lindsay Shearer who has one of the largest & industry-leading ?  Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions!  Check out her deep dive into ? Pinterest ad strategy for Ecom brand owners & agencies.  
It’s time to expand your traffic sources!
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Watch this interview on YouTube - https://dtcnews.link/video
Released:
Dec 15, 2020
Format:
Podcast episode

Titles in the series (100)

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ?? ? directtoconsumer.co