21 min listen
Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer
FromDTC Podcast
ratings:
Length:
35 minutes
Released:
Dec 15, 2020
Format:
Podcast episode
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
? Pin Ads 4 the Win! ?
With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!
As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.
Here’s a snapshot of what we’re seeing:
✅ 83% of people on Pinterest have made a purchase
✅ 700M Users & growing on the platform
✅ $100K + the average household income of a :us: Pinterest user
✅ Crazy :arrow_up: ROAS opportunities on TOF & Retargeting
✅ Super :arrow_down: CPMs $.50-$2.50
✅ Maturing algorithm
In the midst of the:
❌ volatility in both the world & consumer buying behavior
❌ unpredictability of almost all ad platforms
❌ account shut downs
❌ radically changing cross channel ad landscapes
How are you filling your funnels?
If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power? !!
Eric sat down with Lindsay Shearer who has one of the largest & industry-leading ? Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions! Check out her deep dive into ? Pinterest ad strategy for Ecom brand owners & agencies.
It’s time to expand your traffic sources!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
? Pin Ads 4 the Win! ?
With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!
As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.
Here’s a snapshot of what we’re seeing:
✅ 83% of people on Pinterest have made a purchase
✅ 700M Users & growing on the platform
✅ $100K + the average household income of a :us: Pinterest user
✅ Crazy :arrow_up: ROAS opportunities on TOF & Retargeting
✅ Super :arrow_down: CPMs $.50-$2.50
✅ Maturing algorithm
In the midst of the:
❌ volatility in both the world & consumer buying behavior
❌ unpredictability of almost all ad platforms
❌ account shut downs
❌ radically changing cross channel ad landscapes
How are you filling your funnels?
If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power? !!
Eric sat down with Lindsay Shearer who has one of the largest & industry-leading ? Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions! Check out her deep dive into ? Pinterest ad strategy for Ecom brand owners & agencies.
It’s time to expand your traffic sources!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Dec 15, 2020
Format:
Podcast episode
Titles in the series (100)
Ep 5: 5X ROAS on Facebook Ads [REAL STATS], InstaPage vs Product Page by DTC Podcast