This week’s guest thinks plastic water bottles should be history. Nicole Doucet is the CEO and Co-Founder of Open Water, a bottled water company that uses aluminum packaging as a more sustainable alternative to single-use plastic bottles. Ten years ago, while still in university and after watching a documentary on plastic pollution, Nicole and her Co-Founder, Jess Page, were inspired to disrupt the bottled water industry with an approach that puts circularity at the forefront. As we continue to face the climate crisis and its very real impact, Nicole and her partner are raising awareness on pollution caused by single-use plastic bottled water — which is, unfortunately, still the industry standard, with the world’s leading consumer goods companies continuing to sell water bottled in harmful plastic. Listen to this episode to find out how Nicole set out to create Open Water to offer a more environmentally and health-friendly solution for drinking water.This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!————Visit: TBIF: thebrandisfemale.com //TD Women Entrepreneurs: td.com/ca/en/business-banking/small-business/women-in-business //Follow us on Instagram: instagram.com/thebrandisfemale