This week, we're talking to the marketing mastermind behind the latest viral real estate video, "Old Town Realtor," Bob Tompkins in Greenville, SC. To learn how to create impactful video content that ultimately leads to sales, DO NOT miss this interview with the star of "Old Town Realtor" Bob Tompkins to learn about bringing your personal branding vision to life.By now you know that personal branding and sharing our passions and things we love with the world is what really attracts the *right* people within our spheres. Our authenticity is what attracts them to us and what ultimately keeps our names top of mind. Bob Tompkins, creator and star of the viral parody "Old Town Realtor" which spoofs the popular Lil Nas X "Old Town Road" remix, has found that the fun, personal content about his passions, have stretched his business further than he ever imagined. I wanted to learn more about Bob's creative process and what inspired him to create "Old Town Realtor." In just over 3 weeks time, the wildly popular video already has nearly ONE MILLION views, about 3,000 comments and almost 9,000 shares on Facebook alone.As you'll soon hear, Bob makes it immediately clear that in the beginning, when you have no idea how something is going to turnout, you must trust your gut, tap into your strengths and just frickin' do it. Unintentionally, he has pushed his sphere far beyond it's previous reach. He has now created new lines of communication with buyers and sellers he never knew before, but who want to work with the "fun Realtor." Bob's ability to bring an idea to life is what differentiates him from other real estate agents, and entrepreneurs in general. Personal branding is the most powerful tool we have in our tool belts, which begins by identifying what you are passionate about, and what you're good at. The uniqueness that exists in you, also exists in others but they are waiting to find you. Bob Tompkins is a prime example of how personal branding is the key to driving sales and he has tapped into his strengths of humor and entertaining and his potential is limitless.Recommended Links:[VIDEO] Why I Joined eXp RealtyThe #1 Real Estate Agent website that I personally use:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response: - Now for mortgage lenders!Screenflow - Software I Use for Editing Video & My Podcast Audio -Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Massive Agent Society - Our "One Agent per Market" Lead Gen Program:Discounts on our Favorite Products & Services:Follow us on Instagram