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MAP 081: How to Become a Luxury Real Estate Agent w/ Michael Lafido

MAP 081: How to Become a Luxury Real Estate Agent w/ Michael Lafido

FromMassive Agent Podcast


MAP 081: How to Become a Luxury Real Estate Agent w/ Michael Lafido

FromMassive Agent Podcast

ratings:
Length:
57 minutes
Released:
Jul 10, 2019
Format:
Podcast episode

Description

Selling a “luxury home” is the dream for anyone with a real estate license, but there are SO many misconceptions. We grew up watching movies and TV shows with gorgeous, never-ending mansions. We now scroll Instagram oogling over luxury homes. We all do it, whether you’re a real estate agent or not. Just look at the popularity of the Million Dollar Listing tv show. Before that it was MTV Cribs, the Fabulous Life, and Lifestyles of the Rich and Famous. But how about SELLING a luxury home? How does the average Realtor break in to the luxury real estate game? What makes a real estate agent “worthy” of selling Million Dollar homes? Realtors who don’t regularly sell "million dollar listings” have somehow convinced ourselves that we can’t be luxury real estate agents too. “Selling luxury real estate takes a certain kind of person, right?"This week we’re joined by THE Luxury Listing Specialist himself, Michael Lafido. Michael is the founder and creator of the Luxury Listing Specialist certification and podcast. At the time of recording, Michael is listing the home of TV’s Luscious Lyons from the show Empire. It’s a $9.5 Million home outside Chicago. He also had to cut the interview short to go show a buyer a $3.75 Million home. Suffice it to say, Michael Lafido knows how to sell luxury homes, and he’s sharing his tips and best practices with you all this week.Michael shares exactly what he did when he first became an agent to start selling luxury homes, and how you can do it as well. After he breaks down the roadmap for breaking in to the luxury market as a Realtor, you’ll walk away feeling empowered and that by making a few adjustments to your actions and mindset, you too can start selling luxury homes. Recommended Links:[VIDEO] Why I Joined eXp RealtyThe Real Estate website that I personally use:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response: - Now for mortgage lenders!Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Massive Agent Society - Our "One Agent per Market" Lead Gen Program:Follow us on InstagramListen to my new podcast, Industry Connected
Released:
Jul 10, 2019
Format:
Podcast episode

Titles in the series (100)

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. *Founding Member of the Industry Syndicate, Real Estate's Media Network