As a gym owner, have you ever thought about raising your rates, then somehow talked yourself from doing it? If you answered yes, then you are in the right place. Rick and Matt explore the reasons why you should consider raising your rates and how to do it in a way that won’t hurt your clients.  The obvious reason why you need to raise your rates is to make more money… duh, which by the way, you deserve as a gym owner for the service you are offering to your clients. The fitness business is the only service where prices go down rather than up, which shouldn’t be the case.However, there is a more compelling reason you should be raising your rates. It has everything to do with the science of psychology. Tune in to find what this is and also learn how to raise your rates and effectively communicate this change to your clients.Key TakeawaysWhy you need to raise your rates (01:35)The little levers that you can pull to make more money in the gym (04:01)Why gym owners fear raising rates (04:39)How raising rates will result in better customers (05:32)The science behind raising rates and why people value what they pay more for (06:34)How to raise rates and communicate effectively (10:57)Don’t underestimate the small changes in your business (16:12)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!