This week Benton Crane talks with Brian Gregory, the founder and CEO of ADMANITY. Together they discuss why small businesses have a hard time advertising, why emotions will always sell better than facts, and the 5 minute test that tells small businesses what messages will resonate with their audience. 01:53 Find Out What Resonates With Your Audience15:40 How To Differentiate Your Product18:15 Brian’s Poop To Gold Moment24:00 1 Tip To Get Ahead Of CompetitionYou can find links to Brian’s social media and all the other places to reach him below. If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Brian Gregory here:https://admanity.com/ (Website)https://www.linkedin.com/in/briangregoryadmanity (LinkedIn)