With a recession on the way, businesses need to evaluate how they can adapt and make the most of every opportunity they meet. In this episode, Brian reflects on his interview with author, speaker and entrepreneur Ron Tite and shares lessons about building an authentic brand as the market changes.     YOU WILL LEARN:·     The importance of scaling, diversifying and selling more. ·     The sequential steps to becoming a brand of trust.·     The five key principles for building a brand narrative.  MENTIONED IN THIS EPISODE: S2E39, How to Cut Through to Success in a Busy World - An Interview with Ron Tite   https://play.acast.com/s/the-brian-buffini-show/s2e39-how-to-cut-through-to-success-in-a-busy-world-an-inter “Think Do Say,” by Ron Titehttps://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1 NOTEWORTHY QUOTES FROM THIS EPISODE: “For an entrepreneur, there is tremendous opportunity with every recession.” – Brian Buffini “I believe with the coming recession everyone who owns a business, big or small, is going to need to scale, diversify and sell more.” – Brian Buffini “All of entrepreneurship is ‘find a need, fill a need’.” – Brian Buffini “It's very important that your products and services are aligned with what you believe the solution is, or should be. Otherwise, you're working to just make a buck and you're not being true or authentic.” – Brian Buffini “It's time to be calm in the chaos, because the chaos certainly isn't going away.” – Ron Tite See acast.com/privacy for privacy and opt-out information.