Bert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand. YOU WILL LEARN:·     How their mother inspired the business.   ·     How others helped them to grow and develop.   ·     Why they are committed to their groundbreaking nonprofit work. MENTIONED IN THIS EPISODE:lifeisgood.com “Life is Good,” by Bert and John Jacobs MasterMind SummitFree business consultation Dr. Seuss “Sapiens,” by Yuval Noah Harari Good Will Hunting NOTEWORTHY QUOTES FROM THIS EPISODE: “Life is not easy. Life is not perfect. But life is good.” – Bert Jacobs “Optimism is the most pragmatic strategy for living a happy and fulfilling life.” – Bert Jacobs “There is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.” – Bert Jacobs “Know who you are, and act like it.” – Bert Jacobs “The good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.” – Bert Jacobsitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.