Bert Jacobs is the Co-Founder of the $100M lifestyle brand Life Is Good. When Bert and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely. Bert tells Franti of his childhood and the impact his mother made on his life and the company. Bert speaks on the power of one's disposition in life and emphasises how business will be the hero of the 21st century. Bert also gives helpful insight on how to start your own business and what it looked like to create Life is Good. Furthermore, Franti and Bert have a fruitful conversation on the current injustices in the world and, of course, how to stay human during this unprecedented time. www.lifeisgood.comInstagram: @lifeisgoodco Michael’s most recent album ‘Work Hard And Be Nice’ is out now: https://orcd.co/work-hard-and-be-nice Keep in touch with Michael online: www.michaelfranti.com The Stay Human podcast is available wherever you listen to podcasts: www.stayhumanpodcast.com PODCAST EPISODE CREDITS:Executive Producers: Michael Franti and Activist Artists ManagementProducer: Angie Griffith for Activist Artists ManagementArtist Manager: Caitlin Stone for Activist Artists ManagementManagement Coordinator: Ashley Dill for Activist Artists ManagementSocial Media Manager: Emily Marquis for Coffeehouse CollectiveIn Partnership with: American Songwriter Podcast Network (Dan Wise, COO)  Instrumental from: “Crazy For You” by Michael Franti Audio Editing by: Anthony Thoen