Today I present a new way to think about your product business. It's about the reciprocal exchange of giving and getting that exists with every exchange of product and money. By reframing your thinking along these lines, selling becomes easier and the relationship between maker and customer grows richer.

Particularly with handmade product businesses, a relationship between the artisan and the recipient of a product powers repeat business. You're not only buying a beanie, you're supporting the quilter. You don't just love candles, you know the candle maker. And you're selecting that special birthday cake because you have a personal connection with the baker.

These things enrich the lives of both the giver and the getter. It not only positions your business for growth, it makes the world a happier place.

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