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128 – Raise a Glass to Direct Sales with Melissa Ferber of Drink Generously with OneHope Wine

128 – Raise a Glass to Direct Sales with Melissa Ferber of Drink Generously with OneHope Wine

FromGift Biz Unwrapped


128 – Raise a Glass to Direct Sales with Melissa Ferber of Drink Generously with OneHope Wine

FromGift Biz Unwrapped

ratings:
Length:
54 minutes
Released:
Sep 18, 2017
Format:
Podcast episode

Description

Melissa Ferber likes to think of herself as a wine drinking, coffee sipping, charity thinking kind of gal.
Born in Philadelphia and living her adult life in South Florida, Melissa has enjoyed raising her 2 children, Nikki and Joey, while living a full and exciting life with her college sweetheart, Stephen.
Melissa has been working with ONEHOPE wine just shy of 2 years and loves the freedom it offers her to manage her own business how and when she desires.
ONEHOPE wine is a brand curated along with Robert Mondavi jr that gives back with every bottle/gift sold. They have partnered up with various causes such as The ASPCA, WhyHunger, and Gateway for Cancer Research just to name a few.
To date, the ONEHOPE Foundation has donated over $2.7M to those charities. They have also been able to make contributions to smaller, lesser known charities through events held by their hosts.
Melissa feels very fortunate to have found the ONEHOPE opportunity and sees this being a long term business for herself.
Melissa’s StoryDental Hygienist to Stay at Home Mom to Business Owner. [5:19]
Why she loves direct sales. [6:40]
Why Melissa chose OneHope. [9:16]
How the Drink Generously brand was discovered. [11:28]
Candle Flickering MomentsStarting a sales position without selling skills. [19:59]
Organizing activities for customer followup. [30:27]
Business Building InsightsDirect Sales Defined. [7:26]
The support structure when you join a direct sales company. [12:41]
The financial structure with a direct sales company. [16:00]
Selling strategies for various audiences. [22:55]
The value of networking. [25:05]
The power of the “Cause Message.” [26:30]
Melissa’s social media plan. [34:21]
Curating others’ information on Instagram. [37.00]
A great networking tip and more tips as you listen further! [38:55]
Final words of wisdom on direct sales business. [45:36]
Valuable Resourcehttps://www.facebook.com/therisingtidesociety/ (The Rising Tide Society)
Productivity/Lifestyle Toolhttps://www.redstamp.com/ (Red Stamp) – Efficiently mail fresh, modern, expertly designed and printed invitations, announcements and cards to you or directly to your list in mere minutes. 
Contact Linkshttp://viaonehope.com/drinkgenerously (Website)
http://www.facebook.com/drinkgenerously (Facebook)
http://www.instagram.com/drinkgenerously (Instagram)
https://twitter.com/drinkgenerously (Twitter)
https://www.linkedin.com/in/melissa-ferber-88a07555/ (LinkedIn)
If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you. Thanks! Sue
Released:
Sep 18, 2017
Format:
Podcast episode

Titles in the series (100)

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.