Melissa Hibbért is a beauty icon and the Founder of SHYFT Beauty Consulting, a contemporary multi-cultural marketing agency for women-founded beauty brands. Melissa’s love affair with all things glam began at an early age when she started experimenting with makeup on friends and family while she was in high school. However, it wasn’t until after a successful 14-year stint in corporate marketing that Melissa decided to pursue her love for beauty, becoming a celebrity makeup artist and, ultimately, a serial entrepreneur with multiple brand launches under her belt. Melissa is a champion for women-led brands and a beacon of light for brands seeking fresh and innovative ideas.In today’s episode, we sit down with the beauty mogul to talk about how she shifted from her successful corporate marketing career to entrepreneurship and her step-by-step approach to leaving a stable income to pursue her passions despite friends and family not being supportive. We also chat about the power of visualization & keeping your “mind right”, the biggest learnings she had from her prior businesses, and why it’s all about prioritization and not balance especially when you’re running your own business alongside your family.In this episode, we'll talk to Melissa about:* What Melissa believes is preventing people from pursuing their passions. [2:56]* How her upbringing helped shaped her mindset as an entrepreneur. [4:25]* Where her love affair with beauty came from and how she carried it with her throughout her time in corporate America. [6:17]* An understanding of why Melissa chose a more “traditional path” in marketing. [11:45]* The lightbulb moment that made her realize she had to follow her dreams. [13:13]* A candid account of leaving a stable income to turn her love for beauty into a career. [15:17]* How Melissa unpacked her calling, paid attention to the signs, and then took action. [19:35]* Advice for setting yourself apart in a world full of entrepreneurs: be a brand early on! [23:18]* How Melissa gave herself one year to replace her six-figure corporate income. [26:33]* Seeing life beyond the physical; daily habits Melissa implements to visualize the life she wants for herself, both personally and professionally. [30:35]* What her initial business goals and aspirations were and how they have evolved. [33:16]* Melissa’s key learnings when it comes to product curation, income, and more. [35:49]* Insight into where Melissa is today and why she chooses to prioritize, not balance. [40:57]* How she has restructured her business to prioritize flexibility over profit. [44:12]* What Melissa is most proud of: she stumbled, but she didn’t crumble! [45:51]Follow Melissa:* Instagram: https://www.instagram.com/melissahibbert * Website: https://shyftbeauty.com/ This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.