Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nations Top Personal Branding Experts by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases. In this episode, Melissa and Stacy discuss the importance of developing personal connections with your audience. Some highlights include: “I was a bit of a reluctant entrepreneur.” At minute 1:00, Melissa talks about her journey into the world of entrepreneurship. “I have always believed that the mark of a great entrepreneur is how you navigate the dips and the slumps in your business.” At minute 6:00, Melissa talks about how important it is to be resilient in your business. “The more you can make one-to-one connections with people, the better.” At minute 11:00, Melissa talks about how important it is to take the time to develop personal connections in the virtual world. Take pleasure breaks and keep a work activity journal. At minute 14:00, Melissa talks about the importance of work/life balance and two strategies that work well for her. “Focus your time on where your brilliance is.” At minute 18:00, Melissa talks about the importance of delegation in both your professional and personal life. Ways to contact Melissa: Website: melissacassera.com Website: melissacassera.com/work-with-melissa Twitter: @casseracomm *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!