So you thought targeted ads would stop at just your eyes and your ears? No, they're coming for your nose as well — in fact, they've been  there and you may or may not have even been aware of it. Some such companies like our guests for this episode, Air Aroma, are responsible for curating the olfactive vibes  in any kind of space, from hotel lobbies to fancy stores, homes of the rich and famous, car dealerships, cruise ships, airline lounges, and even medical offices. In this episode, we discuss scent marketing and just how effective an odor can be for experiential value, emotional manipulation (in a good way), as well as capitalist agendas.[What we smell like: Vilhelm Parfumerie Moon Carnival, Juliette Has A Gun Not A Perfume]