Oh, you like gourmands? Name five flavors. Le Monde Gourmand can give you dozens more than that. We have Ann Somma, chief brand officer of Tru Fragrance  & Beauty to chat behind the makings of your favorite retailers' fragrances (American Eagle, Anthropologie, Urban Outfitters, Wrangler Jeans...) and how one of those secret fragrances seen only in Urban Outfitters stores struck out to become its very own brand, now jumping to bigger retailers like Ulta, and developing its own following on social media with cute, edible (and French-sounding), and collectible scents. 
Find more info, episodes, and merch at Smellyalater.liveLeave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.Follow us on Instagram @smellyalater.mp3Leave a (nice) comment & (5-star) review wherever you stream, and if you feel so inclined, respond to our Spotify episode prompts please!?As always, thank you for listening <3