52 min listen
The COMMODITY Comeback
FromSmell Ya Later
ratings:
Length:
67 minutes
Released:
Nov 17, 2020
Format:
Podcast episode
Description
Commodity was one of the first fragrance brands to launch on the Internet, pioneering the fragrance DTC model. And then, a few years after its launch, it vanished. Quietly, suddenly, tragically. And now... IT'S BACK. The re-founder and CEO Vicken Arslanian joins us to talk about rebooting the beloved brand, breathing new life into it without changing its DNA, and even Commodity 2.0's debut scent. [What we smell like today: By Kilian Roses On Ice; By Kilian Angels’ Share]
Released:
Nov 17, 2020
Format:
Podcast episode
Titles in the series (100)
Bath & Body Works All Grown Up: Bath & Body Works is the mall oasis where for less than $20 you could scent your whole identity around clouds of Warm Vanilla Sugar, Sun-Ripened Raspberry, and Juniper Breeze. We talk with the brand all about how it's evolved since its early days to today, where they have thousands of skus and hundreds of nostalgic and obsession-stoking scents, with no sign of stopping. by Smell Ya Later